Google Wallet Notifications

Use Google Wallet notifications to keep customers engaged with real loyalty events—without relying only on email.

Overview

Google Wallet notifications let customers receive timely updates tied to their loyalty pass, such as:

• Earning points

• Receiving a discount/reward

• Tier upgrade or status changes

• Points or rewards expiring soon

This improves:

• Reward awareness

• Return visits

• Overall loyalty engagement

How notifications work (important)

A Google Wallet notification is sent only when all required conditions are met:

1. Google Wallet is enabled for the shop.

2. Relevant notification type is enabled in settings.

3. Customer has already added the pass to Google Wallet.

4. A triggering loyalty event occurs (for example point earned or expiration reminder).

If one condition is missing, notification is not delivered.

Enable notification flow in Joy

1. Go to Customers > Wallet > Google wallet in Joy admin.

2. Open notification-related settings (if available in your current release).

3. Enable the notification types your program needs.

4. Save configuration.

Exact notification options may vary by release/version. If your panel does not show a specific toggle yet, keep Wallet enabled and rely on currently supported event sync.

Customer-side requirement

Customers must allow notifications on Android:

1. Open Google Wallet.

2. Open your loyalty pass.

3. Tap ⋮ (three-dot menu).

4. Open Notification settings (or Turn on notifications).

5. Enable alerts.

Also confirm Android system notification permission for Google Wallet is allowed.

Recommended event strategy

Start with high-intent events:

• Points earned after purchase

• Expiring points/rewards reminder

• Time-boxed campaign reminder

Then expand to milestone events (tier progress, near-next-reward nudges).

Message quality guidelines

Write push copy that is:

• Specific (what happened)

• Actionable (what to do next)

• Time-aware (if expiry is involved)

Good examples:

• “You earned 120 points from your latest order.”

• “Your 200 points expire in 7 days. Redeem now.”

• “Double points weekend is live today.”

Avoid vague copy like “You have updates” or overly promotional spam.

Troubleshooting

Customer does not receive notification

Check:

• Pass is added to Google Wallet

• Wallet + notification settings are enabled in merchant setup

• Google Wallet app notifications are enabled on device

• Device battery optimization is not suppressing Wallet background behavior

Notification arrives late

Possible causes:

• OS battery optimization/background restriction

• Delayed network sync

• Event trigger timing misaligned with expected campaign window

Customer removed pass

If pass is removed, notifications tied to that pass stop. Customer must re-add pass.

FAQ

Can customers choose which alerts to receive?

At minimum, customers can control Wallet/system notification permissions. Fine-grained options depend on current Wallet app capabilities.

Can notifications be used for campaign promotion?

Yes, but prioritize relevance and event-based timing to avoid opt-outs.

Do notifications work on iOS with Google Wallet?

This guide is for Android Google Wallet. For iOS, use Apple Wallet guidance.

Related guides

• Set up Google Wallet for Joy Loyalty

• Apple Wallet pass notifications