# Customers
### What is Customers?
Customers feature in Joy Wishlist allows you to track, analyze, and manage customers who interact with your wishlist functionality. This powerful tool gives you insights into customer behavior, wishlist activities, and purchasing patterns, helping you make data-driven decisions for your store.
### Why use customer management?
Customer Management helps you:
* **Track customer engagement** with your wishlist feature
* **Identify potential sales opportunities** by seeing which products customers are interested in
* **Understand shopping behavior** between logged-in customers and guests
* **Measure the effectiveness** of your wishlist in driving sales
### Understanding the customer table
#### Customers data table
| | |
| -------------------- | ------------------------------------------------- |
| Name | Customer's name |
| Email | Customer's email address |
| Wishlist items added | Number of items in the customer's wishlist |
| Total items paid | Number of orders made from wishlist items |
| Revenue | Total revenue generated from wishlist conversions |
| Actions | Options to manage each customer |
#### Filtering and Sorting customers
**Using Filters**
Click the **Filter button** to access additional filtering options:
* Select "**Has orders**" to view customers who have purchased from their wishlist
* Select "**No orders**" to find customers who haven't yet converted
**Searching for Specific Customers**
Use the **Search bar** to find specific customers by:
* Name
* Email address
**Sorting the Customer list**
Click the **Sort button** to order your customer list by:
* Wishlist tems added (Ascending or Descending)
* Total items paid (Ascending or Descending)
* Revenue (Ascending or Descending)
