Referral block

Add customizable referral blocks to your thank you page to boost word-of-mouth marketing right after successful purchases.

This feature is available in Advanced and Ultimate

What is this feature

The Referral Block is a customizable widget that appears on your checkout success page, encouraging customers to refer friends immediately after completing their purchase. This feature transforms your Thank you page into a powerful conversion tool that captures the customer's post-purchase excitement to drive new customer acquisition through word-of-mouth marketing.

Why users should use this feature

The post-purchase moment represents peak customer satisfaction and engagement. Customers are significantly more likely to make referrals immediately after a positive purchasing experience when their excitement is highest. This feature capitalizes on this optimal moment, turning the traditionally passive Thank you page into an active revenue-generating touchpoint that drives referral conversions.

How to add and customize referral blocks

Accessing the referral block settings

1

Navigate to your Joy admin panel

2

Go to On-site content from the main menu

3

Select Thank you page from tabs

4

Click Edit in theme editor next to the Referral block option

5

Search for "Referral block" in the theme editor and click Save

Customize the referral block

1

Search for "Referral block" in the theme editor and

2

In Block settings, customize certain fields to match your branding

• Heading Title: Size and tone

• Referral Description: Size and tone

• Copy button: Size and tone

3

Click Save to finish

Customizing your referral block

Once added, you can customize all aspects of the referral block, including text content (headlines, descriptions, button text), visual elements (colors, fonts, spacing), and positioning on the thank you page. The block will automatically pull your existing referral program settings and rewards information.

Examples of effective referral block implementations

Beauty brand example

Headline: "Share the love!" Description: "Give friends 20% off, earn $10 credit for each referral." Visual: Soft pastel colors with prominent pink call-to-action button

Fitness supplement example

Headline: "Tell your workout buddies!" Description: "Friends get 15% off, you earn 500 points per referral." Visual: Bold, energetic colors with strong orange action button

FAQs

Q: Will the referral block appear for all customers?

A: By default, yes, but you can set conditions to show it only to specific customer segments, order values, or product categories through the block settings.

Q: Can I have multiple referral blocks on the same thank you page?

A: Yes, you can add multiple referral blocks with different designs or messaging, though we recommend testing to ensure this doesn't overwhelm customers.

Q: Does the referral block work with my existing referral program settings?

A: Absolutely. The referral block pulls directly from your configured referral program, including reward amounts, terms, and conditions.

Q: Can I track the performance of my thank you page referral blocks?

A: Yes, referral conversions from thank you page blocks are tracked in your Joy analytics dashboard, allowing you to measure their effectiveness.

Q: What happens if a customer doesn't have a referral link yet?

A: The block will automatically generate and display the customer's unique referral link when they click the call-to-action button.

Q: Can I A/B test different referral block designs?

A: While Joy doesn't have built-in A/B testing for blocks, you can manually test different versions by changing the design and measuring performance over time.