# Instagram Live comment rewards {% hint style="info" %} This feature is available for the **Advanced and Ultimate** plans {% endhint %} ### Overview Reward customers with points when they comment on your Instagram Live videos. While you're live, customers who comment earn loyalty points automatically — turning passive viewers into engaged loyalty members. * **Drive live engagement** — more comments = more visibility in Instagram's algorithm * **Reward real-time interaction** — points are awarded as customers comment during your live * **Build community** — encourage customers to show up and participate in your live events * **Connect social to loyalty** — link Instagram activity directly to your loyalty program #### When to use this * Product launches and demos — reward customers for watching and commenting live * Q\&A sessions — encourage questions during your live stream * Flash sales — drive urgency and participation * Behind-the-scenes content — reward loyal followers who tune in {% hint style="warning" %} **Requirements:** * Instagram **Business** or **Creator** account (personal accounts are not supported) * Instagram integration connected in Joy admin * Customers must link their Instagram username in the loyalty widget before commenting {% endhint %} *** ### Step 1: Connect Instagram Before setting up the program, connect your Instagram account. Go to **Integrations → Instagram** and follow the connection flow. {% hint style="info" %} If you've already connected Instagram for Comment, Story Mention, or Story Reply programs, you don't need to connect again — the same integration is shared across all Instagram programs. {% endhint %} *** ### Step 2: Create the Live Comment program Go to **Reward programs → Earning programs → Add program → Social activity** Select **Comment on Instagram Live** from the event dropdown. #### Available settings | Section | Options | | ------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------- | | **Program info** | Rule name, Description, Start/End date | | **Instagram Business Account** | Your Instagram Business Account URL — displayed on the widget so customers can find your profile | | **Reward method** | All members / Member by tier, Points value | | **Keyword filtering** | Include keywords (only reward comments containing specific words), Exclude keywords (block comments containing certain words) | | **DM Notification** | Toggle to send a Direct Message when points are awarded. Supports variables: `{points}`, `{customer_name}`, `{balance}`, `{store_url}` | | **Anti-cheat** | Earning limit (once lifetime / X times per period / unlimited) | {% hint style="info" %} **How this differs from the regular Comment program:** * **No post selection** — live videos are temporary, so there are no specific posts to select * **No auto-reply** — Instagram API doesn't support public replies to live comments * Keyword filtering and DM notification work the same way as regular comments {% endhint %} {% hint style="info" %} **Keyword filtering tip:** Use include keywords for "comment X to get Y" campaigns during your live — e.g., set "interested" as the keyword so only customers who comment "interested" earn points. Great for live product demos and flash sales. {% endhint %} {% hint style="info" %} **Shopify Flow alternative:** Joy also supports a native Shopify Flow trigger — **"Customer commented on Instagram live"** — which fires whenever a qualifying comment is detected. You can use this to build custom automations (e.g., send a Klaviyo email, tag the customer, create a Slack notification) instead of or in addition to the built-in DM. Toggle **Use Shopify Flow** inside the program to switch to Flow-based messaging. {% endhint %} *** ### Customer experience Here's what your customers see and do: {% stepper %} {% step %} **Find the program** Customer opens the **Loyalty Widget** or **Rewards Page** and sees the "Comment on Instagram Live" program under **Ways to Earn**. {% endstep %} {% step %} **Link their Instagram account** Customer clicks the program and enters their **Instagram username** to connect their account. This is how Joy maps the live comment back to the right customer. This only needs to be done once — the same linked account works across all Instagram programs. {% endstep %} {% step %} **Join your Instagram Live and comment** Customer opens **Instagram**, joins your live video, and leaves a comment (must match keyword filters if set). {% endstep %} {% step %} **Points awarded automatically** Joy detects the live comment via Instagram's API and awards points to the customer's loyalty balance. If DM notification is enabled, the customer receives a direct message confirming their points. The customer can only earn once per live video — multiple comments on the same live don't stack. {% endstep %} {% endstepper %} *** ### FAQ **Why can't I see "Comment on Instagram Live" in the event dropdown?**\ Select **Social activity** first when creating the program — the specific event options (including Live Comment) appear in the dropdown after that. Make sure your plan is Advanced or Ultimate. **Can customers earn from multiple live videos?**\ Yes. Customers earn once per live video. If you go live again, they can earn again (subject to anti-cheat limits). **Why isn't a customer receiving points?** * Instagram username not linked in the widget * Instagram integration disconnected * Comment blocked by keyword filter * Anti-cheat limit reached * Customer commented after the live ended (replay comments are not tracked) **Does this work with Instagram Reels or regular videos?**\ No. This program only tracks comments during live broadcasts. For regular post comments, use the [Instagram comment rewards](/reward-programs/earning-programs/social-activity/instagram-comment-rewards.md) program. **Can I use this together with the regular Comment program?**\ Yes. They are separate programs — a customer can earn from both regular post comments and live comments. **Do emoji-only comments count?**\ Yes, unless you have keyword filters that require specific text. **What if a customer updates their Instagram username?**\ Customers need to update their Instagram username in the loyalty widget. Points will be attributed to the account linked at the time of the comment. **Can I see which customers commented on my live?**\ Yes. Go to **Customers → Activities** and filter by this program to see customers who earned points from live comments, along with their linked Instagram username. **Does this work with a personal Instagram account?**\ No. You must use an **Instagram Business or Creator account** to receive live comment notifications via the API. **What's the difference between Live Comment, Comment, Story Reply, and Story Mention?** * **Comment rewards** — customer comments on one of your posts (public, visible to all) * **Live Comment rewards** — customer comments during your live broadcast (real-time, ephemeral) * **Story Mention rewards** — customer tags your account in their own story (reaches their followers) * **Story Reply rewards** — customer sends a direct reply to one of your stories (private, one-on-one) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.joy.so/reward-programs/earning-programs/social-activity/instagram-live-comment-rewards.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.