# Auto-tag customers

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This feature is available for **All plans**.
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### What it does

Joy writes native Shopify customer tags automatically when your customers' loyalty behavior changes. Three independent tagging types, all in one card under **Settings → Additional features**. Tags sync instantly to Klaviyo, Shopify Flow, Shopify Analytics, and any tool connected to your Shopify store.

| Tagging type            | Who gets tagged                                                               |
| ----------------------- | ----------------------------------------------------------------------------- |
| **Active redeemer**     | Customers who have redeemed at least one reward (vs. never redeemed)          |
| **Member / Non-member** | Customers who joined the loyalty program (vs. guests or left)                 |
| **Engaged members**     | Customers who clicked a Loyalty button on storefront (Join, Sign up, Sign in) |

<figure><img src="/files/dqwdIs3P3eQ4kQYocmwg" alt="Auto-tag customers card with three tabs: Redeemer, Member, Engaged members"><figcaption><p>One card, three independent tagging tabs — each with its own toggle, tag names, and Re-sync</p></figcaption></figure>

### How to set up

{% stepper %}
{% step %}
**Open the card**

Go to **Settings → Additional features** → **Auto-tag customers**.
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{% step %}
**Turn on the tagging you need**

Each tagging type has its own toggle. Flip the ones you need — the tag name fields become editable.
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**Enter your tag names**

Type a tag name and press **Enter**. Add multiple tags if needed. Leave any field blank to skip that side (e.g., tag redeemers without tagging non-redeemers).
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{% step %}
**Save**

Click **Save** in the top bar. Joy starts tagging from this moment forward on every matching customer event.
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{% step %}
**Re-sync existing customers (optional)**

Click **Re-sync** to apply tags to every existing customer based on their current status. Recommended the first time you turn on redeemer or member tagging.
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### Migration note for existing stores

Member tagging is **off by default** for stores that already have Joy installed. Your previously applied `joy_tag_member` tags stay on customers — Joy does not remove them automatically. Set your preferred tag names, save, then run Re-sync to standardize every customer.

### How Re-sync works

Re-sync recalculates every customer from scratch — not incremental. Joy pulls every customer, checks their current loyalty status, removes outdated Joy tags, and applies the correct tag.

Run Re-sync when:

* You turn on redeemer or member tagging for the first time
* You change a tag name and want existing customers updated
* You import customers from another loyalty platform

Engagement tagging has no Re-sync — engagement is a live click event, not a stored status.

### Where these tags show up

Because Joy writes native Shopify customer tags, every Shopify-connected tool recognizes them automatically:

* **Klaviyo** — segment by `Shopify Tag = your tag name`
* **Shopify Flow** — use `Customer tags` as a condition
* **Shopify Analytics** — segment reports by tag. See [Joy data in Shopify Analytics](https://help.joy.so/integrations/shopify-analytics)
* **Customers list** — filter by tag inside Shopify admin

### FAQs

**Do I have to fill in both tag fields?**

No. Each field is optional. Tag only the side you care about.

**Will turning on member tagging delete my old `joy_tag_member` tags?**

No. Old tags stay until you run Re-sync, which replaces them with your new tag names.

**Does engagement tagging tag past customers?**

No. Engagement is a live event. Use redeemer or member tagging with Re-sync for historical tagging.

**Can I use these tags in Shopify Flow?**

Yes. All three tagging types write native Shopify customer tags — a first-class condition in Shopify Flow.


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