# Auto-tag engaged loyalty members

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This feature is available for **All plans**
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## Overview

Not every customer who has an account is a loyalty member at heart. This setting identifies customers who have actively engaged with your loyalty program by tagging them in Shopify the moment they interact with any loyalty touchpoint — Join program, Sign up, or Sign in — across your storefront.

Use these tags to sync with Klaviyo, build targeted segments, or trigger campaigns specifically for customers who have shown genuine loyalty intent.

## How to set up

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**Go to Additional features settings**

In Joy Admin, go to **Settings** → **Additional features**.
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**Enable Auto-tag engaged loyalty members**

Find the **Auto-tag engaged loyalty members** card and click **Turn on**.
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**Configure your tags**

Once enabled, you'll see a **Customer tags** field. By default, Joy uses the tag `Joy loyalty member`.

You can add multiple tags by typing a tag name and clicking **Add** (or pressing Enter). Remove any tag by clicking the × next to it.

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Every tag you add here will be applied to a customer's Shopify profile when they interact with the loyalty program on storefront.
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**Save your changes**

Click **Save** to activate the setting. Joy begins tagging customers from this point forward.
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## Which touchpoints trigger tagging?

Joy adds the tag when a customer clicks a loyalty button (Join program, Sign up, Sign in) in any of the following storefront locations:

| Touchpoint         | Examples                                |
| ------------------ | --------------------------------------- |
| **Loyalty widget** | Floating widget on any page             |
| **Loyalty page**   | Standalone loyalty/rewards page         |
| **Product page**   | Loyalty block embedded on product pages |
| **Cart drawer**    | Loyalty block in the cart drawer        |
| **Checkout**       | Loyalty block at checkout               |
| **Thank you page** | Post-purchase loyalty block             |

## How to use tags in Klaviyo

Once a customer is tagged in Shopify, the tag syncs to Klaviyo via your standard Shopify–Klaviyo integration. You can then:

* Create a **Klaviyo Segment** filtered by `Shopify Tag = Joy loyalty member`
* Target them with loyalty-focused email campaigns or flows
* Exclude them from non-loyalty campaigns to reduce noise

## FAQ

**Does tagging work retroactively for existing customers?** No. Tagging only applies from the moment you turn on the setting. Customers who engaged before the setting was enabled will not be tagged automatically.

**Can I use more than one tag?** Yes. You can add as many tags as you need. All configured tags are applied to the customer when they interact with the loyalty program.

**What if I change the tag name later?** Changing the tag only affects future interactions. Customers already tagged with the old tag name keep their existing tags — Shopify does not remove old tags automatically.

**Does this work with Shopify Flow?** Yes. Once a customer is tagged in Shopify, you can use Shopify Flow to trigger automations based on the presence of that tag.