Analytics

What is "Analytics" feature?

The Analytics feature is your business intelligence hub – a powerful dashboard that transforms raw customer data into actionable insights, helping you understand and optimize your loyalty program's performance.

Why do you need this feature?

This feature is important because it provides valuable insights into customer behavior, revenue, and loyalty points. These data points allow you to make informed strategic decisions, optimize the customer experience, and improve the performance of your online store. By understanding customer trends and preferences, you can drive revenue growth and build long-term relationships with your customers.

Key metrics at a glance

Go to the Joy: Loyalty Program app and click on "Analytics" in the left-hand menu.

• Revenue by Joy: Revenue generated from orders using discounts issued by JoyComment

• Loyalty members: Customers who joined your loyalty programComment

• Referred revenue: Total sales generated by referral programComment

• Redemption rate: Percentage of customers redeeming points all-timeComment

• Points earned: Total points earned by your customersComment

• Points redeemed: Total points redeemed by your customers

Monitor Your Performance

This dashboard gives a simple overview of key metrics, including:

Customize Your Dashboard View

Click the calendar icon to choose time period and analyze trends

Data Breakdown

Data breakdown of loyalty program metrics provides valuable insights into customer behavior, program effectiveness, and revenue generation across various channels

• Revenue by Joy: Revenue from orders using Joy discounts boosts customer engagement, encourages repeat purchases, and drives sales growth

• Loyalty members

1

Take a look at insights into your loyalty members, including details on new members and those in the VIP Tier

2

Click "View report" to access a detailed breakdown

3

Scroll down you will see the Customer level engagement to track behavior, measure program effectiveness, personalize experiences, and optimize strategies for better loyalty and retention (how many members in each tier and members are at risk and dormat (reduce activity and value, and minimal participation)

• Referred revenue

1

Take a look at data on customer referrals, including the number of referrals made and their impact on your store

2

Click "View report" to explore detailed performance data

• Redemption rate

1

Take a look at an overview of points earned, redeemed, and overall point activity in your loyalty program

2

Click "View report" to explore detailed performance data

• Points earned: Total points earned by your customers reflect their engagement and loyalty, helping you track participation and reward frequent shoppers

• Points redeemed: Total points redeemed by your customers show how they are using their rewards, indicating the effectiveness of your loyalty program and customer satisfaction

That's it! Unlock the full potential of your loyalty program! Explore Joy Analytics today and drive smarter, data-driven growth.