Joy loyalty's roadmap
Jan 2026
Instagram Comment Rewards
Drive organic engagement by rewarding points for comments. Includes keyword filtering and auto-replies to boost post reach naturally.
Submit Receipt Program
Reward offline customers by allowing them to scan and submit receipts, converting physical shoppers into digital loyalty members.
Advanced member analytics
Detailed breakdown of total customers by status (e.g., Non-members, Members who never redeemed) to track engagement.
Loyalty Note
A built-in workspace for merchants to note down campaign ideas or to-do lists without leaving the app.
Store Credit as Cashback
Place order programs now support rewarding Store Credit directly, offering a cashback experience instead of just points.
Smart Widget Popup Control
Configurable popup behavior allows merchants to stop the widget from re-appearing after a customer closes it.
Decimal Point Support
Let customers redeem rewards directly in Rebuy’s cart drawer.
December 2025
First-in First-out Point Expiration
FIFO (First In, First Out) expires points in the order they were earned, so recent activity is always protected
Milestone Rewards - Customer’s Choice
Let customers pick their preferred reward upon reaching a milestone instead of receiving a fixed auto-reward.
Reward store Credit based on order value for referer
Reward referrers with percentage-based store credit, aligning their reward value with the order value they bring in.
Flexible Free Shipping
Offer partial shipping discounts (e.g., 50% off shipping) instead of just 100% free, for better margin control.
Segment-Based Redemption
Redeeming programs can now target specific Shopify customer segments for personalized rewards.
Smart Tier Entry Rewards
Option to disable entry rewards when a customer re-joins a tier after being downgraded.
Minimalist Point Balance Widget
A new, simple "Point balance" widget style designed for minimalist storefronts.
Bulk Collection Exclusion
"Exclude specific collections" option allows faster setup by excluding a few collections instead of selecting hundreds of eligible ones.
POS/Online Exclusivity
Member exclusive deals can now be restricted to run only on POS or only on the Online store.
Milestone Email Notification
New "Reach new milestone" email trigger to keep customers engaged when they progress.
Referral Login Requirement
Option to require login for referrals to ensure data quality and prevent abuse.
November 2025
New Onboarding Experience
Redesign the onboarding flow to help new merchants actively set up programs faster and easier.
Joy Wishlist Launch
Joy Wishlist launches as a standalone app, designed to integrate deeply with Joy Loyalty.
Wishlist drive purchase intent; loyalty drives repeat purchases - together they create a powerful retention engine.
Link: Joy Wishlist
Point Value to Currency Exchange
Display the currency equivalent of points in customer profiles and many more.
UI/UX Revamp
Refresh the admin interface with a cleaner icon set and improved on-site content layouts.
Redeeming Program Summary
Add a real-time summary view for Redeeming programs to easily track setup progress.
Integrations: Subscription Apps
We now officially annouce that Joy support integrations with any subscription apps: Bold, Paywhirl, Seal, Subi, and Awtomic...
Customer Self-revoke Coupon
Allow customers to self-revoke redeemed coupons and receive an automatic point refund.
[Integration] Klaviyo reviews app
Integration between two apps to reward when customers review
New banner for sandbox mode
Clearly indicate when you will launch loyalty program to help us serve you best.
October 2025
Joy AI (Beta)
Joy has just launched a new AI Chat Assistant 🤖 — your smart companion that helps you:
Instantly answer any questions about the app
Troubleshoot setup or technical issues
Learn loyalty best practices and growth tips ...and much more, all in one place!
Unlimited Customizable Loyalty Page
Build your loyalty page exactly the way you imagine it. Share your ideas — we’ll bring them to life, with no limits.
Loyalty QR in Apple Wallet
Allow customers to add loyalty cards to Apple Wallet for seamless scanning at POS.
Loyalty QR in Widget
Display the member's QR code directly inside the loyalty widget for easy in-store identification.
Custom Program: Custom Trigger
Allows you to set up any trigger via API/Code (e.g., button clicks, form submissions), meeting flexible customization requirements.
Custom Program: Shopify Flow Action
Merchants can add a "Run a custom program" action within their flows to automatically trigger rewards based custom program set up.
Manually Select Who Can Join
Allow merchants to control program entry by requiring manual approval or specific conditions.
Place Order reward only when using specific payment methods
Reward customers based on the specific card type used (Visa, Mastercard, Atome, Krispay, etc.).
Referral at Checkout Page
Allows displaying and using referrals directly on the Checkout page, simplifying the process to boost conversion rates and encourage immediate sharing after purchase.
Recommended Apps in Dashboard
Discover apps that integrate well with Joy right from your dashboard.
Scheduled Status for Programs
Programs starting in the future are now shown as “Scheduled” — no more confusion before launch.
Referral Eligibility Options
Choose who can be referred (new, guest, or first-time buyers) to ensure fair use and clean data.
New Shopify Flow Actions/ Triggers
Reward coupon: Send coupons automatically via Shopify Flow.
Revoke coupon: Revoke unused coupons through automation.
Admin point adjustment trigger: Trigger Flow when points are manually added or removed.
September 2025
Big Update Birthday Program
Let users preview, preselect, and earn multiple birthday rewards. Each VIP tier can have its own birthday setup.
Birthday Reward Notification Popup
Notify users when their birthday reward is ready to claim — boosting engagement and reward redemption rate.
Birthday Input UI Update
A simpler but more intuitive birthday input interface for smoother UX.
Redeem in Cart Drawer
Users can now redeem coupons directly inside the cart drawer — faster checkout, fewer steps and better conversion.
August 2025
Anniversary Rewards
Celebrate customer member date (e.g., 6 months, 1 year) with special rewards — helping merchants increase emotional engagement and loyalty.
Export Activity Data
Export customer activity data anytime for deeper insights and campaign performance tracking.
Customer Detail Page Revamp
A fresh layout showing customer metrics, tier info, and integration status — all in one place.
Import VIP Tier Data
Now you can easily import or update customer tier levels in bulk for more accurate VIP management.
Revoke All Coupons
Not just revoke point redeemed coupons, you now can revoke all coupon types (birthday, milestone, referral,.. coupons)
Auto Assign to Subscription Tier
Automatically assign or remove customers from exclusive VIP tiers based on their subscription plan status.
Lock Earning Condition at Order Creation
This new feature allow you to locked all rules at the moment of order creation — keeping rewards accurate even if rules change later.
Cart Drawer View Mode
Not just widget view mode, a modern, simplified cart drawer design for smoother on-site loyalty interactions.
Relaunch VIP Program Confirmation Popup
When relaunching VIP programs , a confirmation popup added to prevent accidental updates and take change notes.
POS Loyalty Extension in Customer Details
Redeem coupons right from the POS Cart/Customer Detail — no need to jump back to the Joy app. Smooth and faster checkout for in-store staff.
Dynamic Discount – Max Limit by Cart Value
Add flexible discount limits based on cart value. Keeps discounts proportional and prevents over-rewarding on high-value carts.
Reward Celebration Block (Thank You Page)
Display earned points and a celebration message right after checkout. Perfect for emotional engagement and driving the next action with a custom CTA.
July 2025
Referral Block on Thank You Page
Add a referral block right after checkout so customers can easily share your store and bring in new buyers.
Referral Limit per Customer
Set how many friends each customer can refer to prevent overuse and keep referral rewards under control.
Customer Activity Update
Improved activity tracking in customer profiles — more accurate events like tier changes and order-based point updates.
Growth Rewards for Merchants
Let's growth together! Earn free order credits when you reach assisted order milestones — rewarding your growth with Joy.
Milestone Program – More Reward Options
Add new reward types for milestones: discount amount, discount %, or free shipping — more flexibility for your loyalty campaign
Weekend-only Earning Rule
Place orrder program -Run exclusive weekend promotions like double or triple points by setting dynamic earning rules for Saturday and Sunday.
Sign-in directly in Joy's widget (SSO)
Allow customers to log in without leaving the widget.
[Analytics] Detail point breakdown by time
View total points earned, redeemed, and balance by specific time periods (e.g., monthly).
Unified Loyalty Program
Centralize loyalty program management in one main store and deploy seamless experiences across multiple storefronts.
Multiple Exclusive Deals
Allow merchants to create and manage multiple exclusive deal campaigns simultaneously with different statuses (Draft, Active).
Membership Subscription
Automatically assign customers to a VIP tier with perks when they buy a subscription product (removing the need for complex Shopify Flow setups).
HubSpot Integration
Seamlessly sync loyalty data (points, tier, rewards) to HubSpot contacts, empowering deeper personalization for your CRM campaigns.
Instagram Story Mention Rewards
Expand social engagement by rewarding customers points when they mention your brand's account in their Instagram Stories.
Store Credit for Milestones
Offer Store Credit as a direct reward when customers reach a new VIP tier or custom milestone, adding more value to progression.
Fixed Store Credit for Referrals
Allow rewarding referrers with a fixed amount of Store Credit (e.g., $10) instead of just points or percentage coupons.
Store Credit in Customers
Enable Merchant to view Customers store credit balance and making adjustments
Wallet Pass Notifications
Push instant notifications directly to customers' Apple Wallet & Google Wallet passes when they earn points or unlock rewards.
Klaviyo Reviews Integration
Automatically reward points when customers submit a review via Klaviyo Reviews (supports star rating filters).
Subscription-Based Milestones
Track and reward customers based on their number of active subscriptions or successful recurring orders.
Submit Form to Earn
Create custom "Submit Form" programs where users can fill out surveys, upload files/images, or answer questions to earn points (pending admin approval).
Wheel of fortune
Add a spin-to-win game to boost engagement and reward participation.
[Analytics] Mass update analytic feature
Enhance analytics with bulk data updates and more advanced tracking options.
Shopflo integration
Connect Joy with Shopflo for seamless checkout and loyalty synchronization.
VIP tier based on Order quantity
Unlock VIP tiers based on total orders placed instead of total spending.
Joy loyalty in Shopify admin
Manage loyalty programs directly inside the Shopify admin dashboard.
[B2B] Companies managment
Support company-level loyalty tracking and info management.
Trustpilot integration
Reward customer's reviews on Trustpilot
Store credit
Store credit will be available soon in Joy
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