# Notifications

Notifying customers whenever they earn or redeem points, or complete other reward-related activities, enhances their overall experience with your loyalty program. These timely notifications increase engagement, build trust, and motivate customers to interact more with your brand.

By keeping customers informed, you encourage them to take advantage of their rewards and continue their loyalty journey, leading to higher retention and satisfaction.

<figure><img src="https://1367962225-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpAxc1paAgix94BNLrez8%2Fuploads%2Fgit-blob-1d7db720c96fdf8803214fd244287a1963dbe553%2Fimage%20(337).png?alt=media" alt=""><figcaption></figcaption></figure>

The benefits of this:

* **Increased Engagement**
* **Transparency**
* **Enhanced Experience**
* **Timely Actions**

Explore how you can set up to notify your customers:

{% content-ref url="notifications/joy-notications-with-shopify-flow-triggers" %}
[joy-notications-with-shopify-flow-triggers](https://help.joy.so/notifications/joy-notications-with-shopify-flow-triggers)
{% endcontent-ref %}

{% content-ref url="integrations/integrate-with-shopify-flow" %}
[integrate-with-shopify-flow](https://help.joy.so/integrations/integrate-with-shopify-flow)
{% endcontent-ref %}


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