Set up a milestone
Create a milestone reward in a few minutes — pick a goal type, set the target, choose the reward, and activate.
This feature is available for Advanced and Ultimate plans.
Milestone types
The Milestone feature offers seven distinct types, each designed to encourage a different customer behavior:
- Number of orders milestone: Eg, extra 500 points for 3rd orders
- Amount spent milestone: Eg, extra 500 points after spending over $500
- Earned points milestone: Eg, extra 500 points after earning 1000 points
- Number of reviews: Eg, extra 100 points for posting 3rd reviews
- Inactivity milestone: Eg, 100 points for inactive customers for 3 months to incentivize them to come back
- Subscription milestones: Reward subscribers for reaching specific billing cycle milestones. Learn more →
- Mixed milestone (NEW): Combine multiple action types into a single sequential journey — orders, reviews, referrals, and more. Learn more →
How to set up
Get access to "Milestone"
Choose Reward programs → Go to Milestones
If you don't have any milestone rewards yet, click Add rule to start the setup
Set up your milestone
- Rule information: Edit the name and duration of the milestone program
- Milestone: Set the threshold required to achieve the milestone (e.g. number of orders, amount spent, or points earned, depending on the milestone type) and choose the reward customers will receive upon reaching it

Reward options
There are several reward options for customers:
| Reward type | Description | Example |
|---|---|---|
| Points | Set the number of points customers will earn | 500 points |
| Store Credit | Award store credit (cash value) to customer's account | $10 credit |
| Discount Amount | Offer a fixed dollar amount discount | $10 off next order |
| Discount Percentage | Provide a percentage-based discount | 15% off |
| Free Shipping | Give customers free shipping on their next order | Free shipping |
| Free Gift | Give customers free products, use Browse product to select | Free t-shirt |
If you need additional reward options, contact us via Livechat support to send a feature request.
Activate "Milestone"
Hit Save to apply all your changes and press Turn on to activate your milestone program
New to milestones? See why milestones work → — the psychology and business case behind them.