Exclusive tier
Create special membership tiers with manual customer assignment for targeted benefits
Who can use this feature
This feature is available for merchants on Joy Advanced plans and above who want to create special membership tiers outside of the traditional VIP tier system.
What are exclusive tiers
Exclusive tiers are special membership levels that you manually assign to specific customers, separate from your regular VIP tier system. Unlike VIP tiers that customers earn through spending or points, exclusive tiers allow you to provide targeted benefits to select customer groups with full control over membership.
Why you should use exclusive tiers
Exclusive tiers give you complete control over who receives premium benefits, regardless of spending history. This is perfect for rewarding brand ambassadors, wholesale clients, influencers, or any special group based on criteria other than purchase behavior.
Traditional VIP tiers work automatically, but exclusive tiers let you create personalized experiences for hand-picked customers while keeping your regular loyalty program running for everyone else.
Setting up exclusive tiers
Step 1: Create an exclusive tier
In Joy admin, go to Membership > New tier
Enter a tier name and description
Check "Exclusive tier (Manual only)"
Set up entry rewards (points, coupons, gifts)
Configure tier perks (discounts, free shipping, bonus points)
Click Save
Step 2: Add customers
Go to Customers in Joy admin
Find the customer and click their profile
Select Assign to exclusive tier
Choose the tier and confirm
Step 3: Customize experience
Exclusive tier members will see their status across all loyalty touchpoints: widget, loyalty page, customer account, and checkout. All notifications work normally.
Key limitations
Each customer belongs to one exclusive tier at a time
Manual assignment only - no automatic progression
Members don't progress through VIP tiers while in exclusive tier
Example setups
Brand Ambassador Tier: 25% discount, triple points, free shipping for influencers
Wholesale Partner Tier: 30% discount, priority support for business customers
VIP Guest Tier: 20% discount, early sale access for high-value clients
Frequently asked questions
Can customers see other exclusive tier members? No, membership is private to each customer.
What happens if I delete an exclusive tier? Customers return to their regular VIP tier based on spending history.
Do exclusive tier discounts stack with promotions? Depends on your discount configuration settings.
Can I automate exclusive tier assignments? Yes. You can use Shopify Flow to trigger assignments based on specific actions like subscription purchases.
Additional resources
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