VIP Tiers
Design and manage VIP tiers
This feature is available for: Advanced, and Enterprise plans
What is "VIP Tiers" feature?
The VIP Tiers feature is a sophisticated customer segmentation and rewards system that allows you to create multiple loyalty levels, each with unique benefits and rewards. This feature helps recognize and reward your most valuable customers while encouraging others to increase their engagement with your store.
Why do you need "VIP Tiers" feature?
VIP Tiers feature offers a fantastic opportunity to boost customer engagement and loyalty. With VIP Tiers, you can unlock a world of exclusive benefits and rewards, helping you to build lasting relationships with your most valued customers and drive ongoing business growth.
How to set up "VIP Tiers" feature
Set up Tiers
Tier configuration settings
Tier calculating rule: Define the method for calculating customer tiers. You can choose between Points earned, Amount spent, and Number of orders. Choosing between them depends on how you want to structure your program.
Points earned: Tiers depend on total points collected, including from purchases, referrals, and reviews. This encourages broader engagement beyond spending.
Amount spent: Tiers are based on total spending. Ideal if you want to reward high spenders. Customers still earn and use points for rewards.
Number of orders: Tiers are based on how many orders a customer has placed. Great for stores that value frequent purchases — customers unlock higher tiers as they complete more orders, encouraging consistent shopping behavior.
Discount code's prefix: Personalize the prefix for discount codes generated within your VIP Tiers program. Make it match your brand.
Note: the code's prefix must be in the format ABCD-
Tiers settings
Tier name: Use a branded tier name to make the program exclusive.
When using Number of orders rule, each tier requires a minimum number of completed orders to qualify. For example, Silver = 5 orders, Gold = 15 orders, Platinum = 30 orders.
Entry reward: choose the reward(s) for customers when they reach the tier
Perks - Membership tier privileges: Customers in this tier will receive these privileges
Pre-Tier reward: Customers will receive a pre-tier coupon when they reach this tier points
Set up Entry reward
With entry rewards, you can set up the entry reward to be the following types:
Discount amount
Discount percentage
Bonus point
Free product
Free Shipping
Buy X get Y
Custom rewards: Use this if you have a specific perk that cannot be programatically set up.
Applicable categories: choose the product or collection that customers can use discounts
Operating time: expiration time of the reward.
Condition: combine the discounts and channels applied
It is highly recommended NOT to add entry rewards to your lowest tier, which may issue a massive amount of rewards for unwanted customers. You should provide entry rewards for higher tier level only.
Set up Perks - Membership tier privileges
You can follow the guide in step 3 to set up your Perks
Set up Design
Choose the Icon
Choose the color of the card information
Choose the color of the box name
Choose the color of the card background
Set up Tier demotion
This feature is available for: Advanced, and Enterprise plans
Set up tier level control
Tier reset: Automatically reset the tier of all customers at the selected time
Half calender year
On specific day
Tier demotion: Choose how to adjust the customer’s tier after inactivity
Downgrade tier
Reset tier
Set up Tier Assessment
Assessment cycle start date:
On specific date
On the last tier update
Assessment cycle: the period for reviewing customer activity to adjust their tier
Time frame for customers to spend: the time customers have to spend to qualify or maintain their tier
Set up spending threshold to maintain tiers
Choose the points in each tier
Set up Notification
Setting up notifications to send to customers when they reach a Pre-tier, VIP tier, Downgrade tier, Reset tier in the VIP tiers program.
Set up the VIP Tier achieved notification similar to other notifications settings. If you encounter any difficulties, please review the notifications settings here.
Curious how top brands achieve 98.5% MoM Sales Growth with loyalty programs?
Discover how Joy helps brands like Allbirds turn one-time buyers into devoted fans. Book a demo to see our enterprise-grade features and solutions for lasting customer relationships.
FAQs
What should I choose: points earned, amount spent, or number of orders? All three methods work well, but the best choice depends on your business goals:
Points earned: Tiers depend on total points collected, including from purchases, referrals, and reviews. This encourages broad engagement beyond just spending.
Amount spent: Tiers are based on total spending. This works well if you want to reward high spenders while keeping points as an incentive for redemptions.
Number of orders: Tiers are based on how many orders a customer has placed. This is great for stores with lower average order values (e.g. cosmetics, fashion accessories) where purchase frequency matters more than spending amount. Customers see a clear, simple goal: "Place 3 more orders to reach Gold." Even with amount spent or number of orders, points remain valuable for redemptions and keeping customers engaged.
How are orders counted for the "Number of orders" rule? Only completed (fulfilled/paid) orders are counted. Cancelled, refunded, or pending orders do not count toward tier progression. If an order is refunded after the customer has already reached a tier, the tier will be re-evaluated based on your tier demotion settings.
Can I switch from "Points earned" or "Amount spent" to "Number of orders"? Yes, you can change the tier calculating rule at any time. When you switch, the system will re-evaluate all customers based on their order history and assign them to the appropriate tier. We recommend using the "Relaunch" feature after changing the rule to ensure all customers are correctly placed.
Last updated
Was this helpful?