VIP Tiers
Design and manage VIP tiers
What is "VIP Tiers" feature?
The VIP Tiers feature is a sophisticated customer segmentation and rewards system that allows you to create multiple loyalty levels, each with unique benefits and rewards. This feature helps recognize and reward your most valuable customers while encouraging others to increase their engagement with your store.
Why do you need "VIP Tiers" feature?
VIP Tiers feature offers a fantastic opportunity to boost customer engagement and loyalty. With VIP Tiers, you can unlock a world of exclusive benefits and rewards, helping you to build lasting relationships with your most valued customers and drive ongoing business growth.
How to set up "VIP Tiers" feature
Set up Tiers
Tier configuration settings
Tier calculating rule: Define the method for calculating customer tiers. You can choose between "Points earned" and "Amount spent". Choosing between them is up to how you want to structure your game.
Discount code's prefix: Personalize the prefix for discount codes generated within your VIP Tiers program. Make it match your brand.
Tiers settings
Tier name: Use a branded tier name to make the program exclusive.
Entry reward: choose the reward(s) for customers when they reach the tier
Perks - Membership tier privileges: Customers in this tier will receive these privileges
Pre-Tier reward: Customers will receive a pre-tier coupon when they reach this tier points
Set up Entry reward
With entry rewards, you can set up the entry reward to be the following types:
Discount amount
Discount percentage
Bonus point
Free product
Free Shipping
Buy X get Y
Custom rewards: Use this if you have a specific perk that cannot be programatically set up.
Applicable categories: choose the product or collection that customers can use discounts
Operating time: expiration time of the reward.
Condition: combine the discounts and channels applied
Set up Perks - Membership tier privileges
You can follow the guide in step 3 to set up your Perks
Set up Design
Choose the Icon
Choose the color of the card information
Choose the color of the box name
Choose the color of the card background
Set up Tier demotion
Set up tier level control
Tier reset: Automatically reset the tier of all customers at the selected time
Half calender year
On specific day
Tier demotion: Choose how to adjust the customer’s tier after inactivity
Downgrade tier
Reset tier
Set up Tier Assessment
Assessment cycle start date:
On specific date
On the last tier update
Assessment cycle: the period for reviewing customer activity to adjust their tier
Time frame for customers to spend: the time customers have to spend to qualify or maintain their tier
Set up spending threshold to maintain tiers
Choose the points in each tier
Set up Notification
Setting up notifications to send to customers when they reach a Pre-tier, VIP tier, Downgrade tier, Reset tier in the VIP tiers program.
Set up the VIP Tier achieved notification similar to other notifications settings. If you encounter any difficulties, please review the notifications settings here.
FAQs
What should I choose: amount spent or by points earned?
Both methods work, but the choice depends on your goals.
Amount Spent: Tiers are based on total spending, but customers still earn and use points for rewards. This works well if you want to reward high spenders while keeping points as an incentive.
Points Earned: Tiers depend on total points collected, including from purchases, referrals, and reviews. This encourages broader engagement beyond spending.
Even with the amount spent, points remain valuable for redemptions, keeping customers engaged.
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