> For the complete documentation index, see [llms.txt](https://help.joy.so/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.joy.so/integrations/integrate-with-shopify-flow/shopify-flow-klaviyo-and-joy-loyalty.md).

# Shopify Flow: Klaviyo and Joy Loyalty

{% hint style="info" %}
This feature is available for **Essential, Advanced, and Ultimate**
{% endhint %}

{% hint style="success" %}
**Joy now supports native Klaviyo integration — no Shopify Flow required.**

You can connect Joy directly to Klaviyo and use real-time trigger events (tier changes, point earnings, birthdays, referrals, and more) without going through Shopify Flow. This is the recommended approach.

👉 See [Joy and Klaviyo](https://gitlab.com/avada/gitbook/joy-new-gitbook/-/blob/main/email-marketing-and-sms/joy-and-klaviyo.md) for the full setup guide.
{% endhint %}

### Using Shopify Flow as an alternative

If you prefer to route Klaviyo actions through Shopify Flow — for example, to combine Klaviyo sends with other Flow logic — you can still set up a workflow using the steps below.

{% stepper %}
{% step %}
**Open Shopify Flow and create a new workflow**

Access Shopify Flow, create a new workflow, and choose **Joy Loyalty** as the trigger.

![Joy Loyalty](https://lh7-us.googleusercontent.com/sMGwWSUBz8XWP1g-alacGVRvtJvRaKkQS4CwyEnQbeul5AgaPyYbwfs-uHF2jbeyUpKEqCHI4Ew3TB4Hvt1_9KjxoOR_hC4qpmWp9tr0otKgwFpk8Sx7bO8gpM6qlCFH1iusfGKCBXPe71Ms)
{% endstep %}

{% step %}
**Select Klaviyo as the action**

Select an action and choose **Klaviyo**. This allows you to automatically send a campaign when the trigger conditions are met.

![Klaviyo](https://lh7-us.googleusercontent.com/uAEY0jbGQgQaVGMN5i4NQMmpIorGmXQG2DYJb4WZPcKCLxjCQ6_GEpB_bPUvshjnyB_388pSonoD0iAEbkCILr1nD8IBkLAqIC5amQHlBf7YiIT_0SgBjg1ntg1To-Uuuywo_Dj7Y-ayzPem)
{% endstep %}
{% endstepper %}

For most use cases, the [native Joy × Klaviyo integration](https://gitlab.com/avada/gitbook/joy-new-gitbook/-/blob/main/email-marketing-and-sms/joy-and-klaviyo.md) provides more trigger events, richer event properties, and easier setup — without needing Shopify Flow as a middleman.


---

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