Joy and Klaviyo

What is this feature?

The Klaviyo integration for Joy Loyalty allows you to synchronize your loyalty program data with your email marketing platform, enabling more targeted and effective communications. This integration has been enhanced with real-time event triggers that automatically send detailed loyalty event data to Klaviyo when specific loyalty activities occur.

The integration works on two levels:

1. Basic data synchronization How to segment customers in Klaviyo: Customer loyalty information, like points balance, tier status, and referral links, is made available in Klaviyo for segmentation and personalization.

2. Enhanced event triggers How to create event-based automations in Klaviyo: Real-time loyalty events are transmitted to Klaviyo, allowing you to create automated email workflows based on specific loyalty activities.

Why do you need to integrate Klaviyo with the Joy Loyalty Program?

Klaviyo is a powerful email and SMS marketing automation tool designed for eCommerce businesses, including those on Shopify. When integrated with Joy Loyalty, this partnership empowers merchants to enhance their marketing strategies by leveraging loyalty program data to drive engagement and increase customer retention.

This collaboration helps you:

• Streamline marketing: Use real-time loyalty data to inform and automate email and SMS campaigns

• Personalize customer engagement: Enhance communications by tailoring messages based on loyalty insights

• Improve customer retention: Keep customers coming back by consistently highlighting rewards and program benefits

• Save time: Simplify marketing efforts with automated workflows triggered by loyalty activities

• Create targeted campaigns: Segment customers based on their loyalty tier or points balance for exclusive offers

• Drive program engagement: Automatically remind customers about expiring points or available rewards

With event triggers, your email marketing transitions from periodic campaigns to an ongoing conversation that responds directly to customer interactions with your loyalty program.

Understanding the Rule

The integration between Joy Loyalty and Klaviyo allows seamless data synchronization, enabling merchants to include loyalty program details in their marketing efforts. Here's how it works:

1. Data Flow:

   • Klaviyo pulls essential loyalty program data from Joy Loyalty, such as points balance, membership status, VIP tiers, referral links, and birthdays.

   • This information becomes accessible for segmentation and personalization in Klaviyo.

2. Use Cases:

   • Create automated workflows to reward loyal customers or re-engage inactive ones.

   • Segment customers based on their loyalty tier or point balance for exclusive offers.

By integrating these tools, merchants can craft highly targeted campaigns that resonate with their audience while fostering loyalty and driving sales.

Available trigger events

The following events can be used to trigger automations in Klaviyo:

Birthday Events

Point Expiration Events

Point Activity Events

Referral Events

Tier Demotion Events

Tier Reset Events

Tier Achievement Events

How to integrate Klaviyo with the Joy Loyalty App

The very first step to integrate Joy successfully with Klaviyo is to allow API connection between the 2 apps. Follow the simple guide below to see how:

1

Connect Joy to Klaviyo API

• In Step 1: Connect to Klaviyo API, click on the Connectbutton

• Review carefully the data that Klaviyo will have access to

• Click Allowto finish connecting

2

Sync Joy customer data to Klaviyo

• In Step 2: Sync data, click on the Connectbutton to allow customer data sync from Joy to Klaviyo

• Check in Klaviyo's end to see customer's profile is now filled with loyalty data, including:

  • Joy Loyalty Points

  • Joy member status

  • Joy Referral URL

  • Joy Vip tier

  • Shopify Tags

This process may take a long time if you have over 100,000 customers in Joy Loyalty, primarily due to the Klaviyo API's throttling.

3

Set up automation triggers

• Click on Select triggers to set up automation triggers

• Tick on events that you need, and Confirm to start sending triggers to Klaviyo

How to segment customers in Klaviyo

Segmenting customers with loyalty criteria means classifying customers based on loyalty conditions. For example, you can categorize customers by tier, such as segmenting Gold tier customers to send emails exclusively to this group.

1

Head to List & segments

• In the Klaviyo platform, open the Audience > List & segments

• Click on Create new segment

2

Customize segment conditions

• Add a name for the segment

• Add a condition, using the Properties about someone condition type

• Select Joy's properties, including: Joy member status, Joy Referral URL, Joy Vip tier

• Enter value (e.g. Joy Vip tier equals to "Gold")

3

Save the segment

• Click Create segment to save and use for email campaigns (e.g. monthly newsletter)

How to create event-based automations in Klaviyo

The essence of creating automated workflows: Create workflows that include loyalty program information in your email content. For example, you can send emails notifying customers about their points balance, sharing referral links, or tier details directly within the email.

Building workflows with loyalty program details is simple—just use variables and integrate them into your email content appropriately. For instance, the example below demonstrates creating a workflow:

Example automation workflows

Here are powerful automation workflows you can create with the Joy Loyalty triggers:

Frequently Asked Questions

Q: Which loyalty events can trigger Klaviyo automations? A: Joy Loyalty sends many events to trigger automations including point earnings, redemptions, tier changes, upcoming tier resets, birthdays, point expirations, and referral activities. The full list can be viewed and configured in your Joy Loyalty integration settings.

Q: Do I need to set up the triggers in both Joy Loyalty and Klaviyo? A: Yes. You need to enable the triggers you want in the Joy Loyalty integration settings, then create corresponding automation workflows in Klaviyo that use these triggers as starting points.

Q: How do I access loyalty data in Klaviyo email templates? A: You can use variables such as {{ event|lookup:'Customer points'|default:0 }}, and others, depending on the trigger event. These variables are available in the Klaviyo email editor.

Q: How quickly are loyalty events sent to Klaviyo? A: Events are transmitted to Klaviyo in real-time as they occur in your loyalty program, allowing for immediate email communications.

Q: How do I troubleshoot if an expected email isn't being triggered? A: First verify the trigger is enabled in Joy Loyalty, then check that the corresponding workflow is active in Klaviyo. Also confirm the test customer has a valid email address and hasn't unsubscribed from marketing emails.

Wrap up

And that's it! Your integration between Joy Loyalty and Klaviyo is now all set and ready to save your marketing efforts. If you run into any issues or have questions along the way, don't hesitate to reach out to our 24/7 live chat support. We're always here and happy to assist you!