Custom program

How to create custom informational programs in Joy Loyalty that display on your loyalty widget and loyalty page without awarding points.

This feature is available for Free, Professional, Advanced and Enterprise plans

What is "Custom program" feature?

The Custom program feature allows you to create informational entries that appear in your "Ways to earn" section but don't award points. Unlike standard earning programs that give customers points for specific actions, custom programs serve as informational or navigational elements within your loyalty interface. Each custom program includes an icon, description, and optional URL link. These custom entries seamlessly integrate with your regular point-earning programs in the loyalty widget and page, creating a more comprehensive loyalty experience without disrupting your existing reward structure.

Why do you need this feature?

Custom programs significantly expand the versatility of your loyalty interface by bridging the gap between informational content and your rewards system. By incorporating non-point-awarding entries alongside standard earning opportunities, you can showcase exclusive services or benefits that enhance your loyalty program's perceived value beyond simple point accumulation.

This feature is particularly valuable for highlighting tier-specific rewards within your "Ways to earn" section, providing seamless navigation to important resources, or creating a more comprehensive view of your brand's offerings. Custom programs enable you to maintain a cohesive loyalty experience while directing customers to specific resources or information that complement your rewards structure, ultimately creating a richer, more useful customer experience that supports both engagement and education.

How to set up this feature

Follow these steps to create a new custom program:

1

Creating a custom program

1. From your Shopify admin, navigate to Apps > Joy Loyalty

2. In the left sidebar, click on Earning programs

3. Click Add program

4. Select Custom program from the program types

In the program setup page:

2

Program Information

1. Program name: Enter a descriptive name that will appear in the loyalty interface

2. Description: Add a clear, concise explanation of what this program represents

3. Start/End date: Set availability dates if the program is time-limited (optional)

3

Trigger Action

• Select Trigger action from the dropdown menu

Visit a page	Custom trigger
Allow to reward customers who visit a certain page with a certain number of points	Serve as informational or navigational elements within your loyalty interface Create informational entries that appear in your "Ways to earn" section but don't award points

• URL: Enter a destination URL if you want customers to be directed somewhere when clicking this program (optional)

4

Save your changes and press Turn on Custom program

Frequently Asked Questions

Q: Will customers receive points for clicking on a custom program? A: No, custom programs are designed to be informational only and do not award points.

Q: Can I track how many customers click on my custom programs? A: Basic click tracking is available in your Joy Loyalty analytics dashboard.

Q: Can I show custom programs only to specific tiers of customers? A: Yes, you can configure visibility settings to show custom programs only to specific VIP tiers.

Q: Will custom programs appear on both the widget and loyalty page? A: Yes, custom programs appear in the "Ways to earn" section on both interfaces.

Q: Can I change the order in which custom programs appear? A: Yes, you can reorder all programs, including custom ones, in your earning programs settings.