Birthday reward
Set up Birthday Reward in your Shopify loyalty program.
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Set up Birthday Reward in your Shopify loyalty program.
Last updated
Was this helpful?
This feature is available for the Professional, Advanced and Enterprise plans
Birthday Reward is an automated customer engagement feature that celebrates your customers' special days with personalized rewards. This feature integrates directly with your customer database to automatically track and reward customers on or before their birthdays.
Birthday reward is a great way to make your customers feel special and appreciated. By offering loyalty points or discounts on their birthday, you encourage customers to engage with your store and create a positive connection with your brand. In this guide, we'll walk you through how to set up Birthday reward and ensure your customers enjoy celebrating with your store.
a. Fill Program information
Program name: Enter the name of the earning reward program
Date format: You can set the customer date format to MM/DD/YYYY or DD/MM/YYYY
Start date and End date: Define the activity duration for your program
b. Set up Reward rule
Point: Reward customers with a specific number of loyalty points
Discount percentage: Offer a percentage off their next purchase
Discount amount: Provide a fixed amount discount for their next order
Limitation: Choose between "Once per year" or "Once in lifetime"
Determine when to send rewards by adding number of days before your customer birthday
Save your changes and press Turn on Birthday reward program
No, the customer cannot edit your birthday once it is submitted.
Customers must enter their birthday at least 30 days before their birthday to receive the reward.
Yes, it is possible. But it is possible on the Advanced plan with the Rule engine turned on. With the advanced rule engine, you are allowed to reward the birthday program differently for each tier. As in the image below, you can have Bronze, Silver, and Gold; each has a different reward, maybe in points, maybe in discount, and maybe in free gifts.
