Point Expiration

Find out how to implement point expiration rules that encourage timely redemptions, driving regular engagement and minimizing unused points in your loyalty program.

This feature is available for Professional, Advanced, and Enterprise plans

What is "Point expiration" feature?

Point Expiration feature is a strategic loyalty program management tool that allows merchants to set time limits on reward points. This feature helps maintain program dynamics by creating scheduled expiration dates for earned points, offering two distinct expiration methods: Full Point Expiration and Annual Expiration.

Why do you need "Point expiration"?

Reward points are a fundamental aspect of any loyalty program. They're the sturdy bridge that connects merchants and customers. It's important to set an expiration time for these reward points, as it instills a sense of urgency and encourages customers to make more purchases to extend the validity period of their reward points.

How to set up "Point expiration"?

1

Navigate to Joy Loyalty dashboard and select Reward programs

2

Choose Point Expiration

3

Press Turn on to activate the program

4

Choose and config point expiration rules: Full point expiration, Annual expiration, Expiration by earning date

5

Hit Save to apply all your changes

Types of Point Expiration

You can define how points expire across your reward program. Below are the available expiration types:

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1. Full point expiration. (All Customers)

All customers' entire point balances will expire if they have been inactive (no new purchases or earning activities) for a specific period set by you.

• This rule applies to the entire point balance of a customer.

• Reset Mechanism: If a customer earns or spends points (engages with the program) before the expiration date, the expiration timer for their entire balance will reset.

• Example: If expiration is set to 365 days:

  • Customer A earns points on Jan 1st.

  • If they do nothing, points expire on Dec 31st.

  • If they make a new purchase on June 1st, the new expiration date for all their points will be extended to May 31st of the following year (1 year from the latest activity).

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2. Fixed Date Expiration (All Customers)

All customers’ points expire on a specific calendar date, regardless of when the points were earned.

• This rule applies to all points of all customers.

• Example: All points expire on December 31 each year.

• Use this for seasonal resets or annual loyalty programs.

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3. Point Expiration Based on Earning Date (First-In, First-Out)

Points expire based on the order they were earned, where earliest-earned points expire first.

• This rule applies to all customers and all points.

• Older points will expire before newer points.

• Example:

  • 100 points earned on Dec 26 → expire first

  • 200 points earned on Dec 27 → expire later

• Use this to align point expiration with earning chronology and minimize the loss of older points.

FAQ

Q: Does point expiration apply to all customers? A: Yes. Point expiration rules apply to all customers and all point balances in the reward program.

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Q: What happens when points expire? A: Expired points are permanently removed and can no longer be redeemed.

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Q: Can different customers have different expiration rules? A: No. Each reward program supports one expiration rule that applies to all customers.

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Q: Can expired points be restored? A: No. Once points expire, they cannot be recovered.