Custom point label
Learn how to personalize your Shopify loyalty program's point terminology to match your brand identity.
What is the Custom point label feature
The Custom Point Label feature allows you to replace the standard "point" and "points" terminology with custom words that better align with your brand identity and business theme. For example, a cosmetics store might use "Glam" and "Glams" instead of "point" and "points," while a bookstore might use "Page" and "Pages."
This feature also lets you control whether the label appears before or after the numerical value, giving you complete flexibility over how point values are displayed throughout your loyalty program.
Why you should use Custom point labels
Personalizing your loyalty program's terminology creates a more cohesive and immersive brand experience. When your loyalty currency uses language that reflects your brand identity, several benefits emerge:
Custom point labels strengthen your brand identity by extending your unique voice to every aspect of the customer experience. When customers earn "Stars" at a coffee shop or "Sparkles" at a jewelry store, they're engaging with a currency that feels special and exclusive to your business, not just generic "points."
This personalization makes your loyalty program more memorable and distinctive, helping it stand out from competitors. Customers are more likely to engage with and remember a program that feels tailored specifically to your brand, rather than a generic template that could belong to any business.
Setting up Custom Point Labels
Configure your point labels
Singular 'point' label: Enter the word you want to use instead of "point" (for singular usage)
Example: Star, Coin, Credit, Petal, Token, etc.
Plural 'point' label: Enter the word you want to use instead of "points" (for plural usage)
Example: Stars, Coins, Credits, Petals, Tokens, etc.
Place 'point' label: Choose where you want the label to appear in relation to the numerical value
Before point amount: Example: "Glams 100"
After point amount: Example: "100 Glams"
Choose labels that reflect your brand
Select terms that naturally connect to your products, services, or overall brand identity:
Examples of effective custom point labels
Example 1: Coffee shop
Singular: Bean
Plural: Beans
Placement: After point amount
Display: "You've earned 25 Beans"
Example 2: Bookstore
Singular: Page
Plural: Pages
Placement: Before point amount
Display: "Pages 50 until your next reward"
Example 3: Jewelry store
Singular: Gem
Plural: Gems
Placement: After point amount
Display: "Earn 10 Gems with every purchase"
Example 4: Gaming store
Singular: XP
Plural: XP (same)
Placement: After point amount
Display: "You have 500 XP available"
Tips to implement Custom point labels
Choose words that are:
Short (ideally one or two syllables)
Easy to understand
Easy to remember
Simple to pronounce
FAQs
Will changing my point labels affect existing customer point balances?
No, changing your point labels will not affect any existing point balances or the value of points. It only changes the terminology displayed to customers.
Can I change my point labels after my loyalty program has launched?
Yes, you can change your point labels at any time. However, it's best to plan any terminology changes carefully and communicate them clearly to your customers to avoid confusion.
Will my custom point labels appear everywhere in my loyalty program?
Yes, once set, your custom point labels will automatically replace the words "point" and "points" throughout your loyalty program interface, including the widget, loyalty page, emails, and notifications.
How do I explain my custom point terminology to customers?
Consider creating a brief explanation of your loyalty currency in your program's introduction or FAQ section. For example: "At [Your Store], you don't just earn points—you earn Stars! Collect Stars with every purchase and redeem them for exclusive rewards."
Can I get help setting up my custom point labels?
Yes! If you need assistance, click the "Click here and we will set this up for you" link in the Custom Point Label card. The Joy Loyalty support team will help you configure the perfect point labels for your brand.
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