Custom point label

Learn how to personalize your Shopify loyalty program's point terminology to match your brand identity.

This feature is available for All plans.

What is the Custom point label feature

The Custom Point Label feature allows you to replace the standard "point" and "points" terminology with custom words that better align with your brand identity and business theme. For example, a cosmetics store might use "Glam" and "Glams" instead of "point" and "points," while a bookstore might use "Page" and "Pages."

This feature also lets you control whether the label appears before or after the numerical value, giving you complete flexibility over how point values are displayed throughout your loyalty program.

Why you should use Custom point labels

Personalizing your loyalty program's terminology creates a more cohesive and immersive brand experience. When your loyalty currency uses language that reflects your brand identity, several benefits emerge:

Custom point labels strengthen your brand identity by extending your unique voice to every aspect of the customer experience. When customers earn "Stars" at a coffee shop or "Sparkles" at a jewelry store, they're engaging with a currency that feels special and exclusive to your business, not just generic "points."

This personalization makes your loyalty program more memorable and distinctive, helping it stand out from competitors. Customers are more likely to engage with and remember a program that feels tailored specifically to your brand, rather than a generic template that could belong to any business.

Setting up Custom Point Labels

1

Access the Custom Point Label settings

1. From your Shopify admin, go to Apps

2. Click on Joy Loyalty

3. In the Joy Loyalty dashboard, go to Settings and navigate to the General tab

4. Scroll down to find the Custom point label card

2

Enable Custom Point Labels

1. Make sure the toggle is set to On to enable custom point labels

2. If you'd like AI-generated label suggestions based on your store type, click the AI Suggestions button

3

Configure your point labels

1. Singular 'point' label: Enter the word you want to use instead of "point" (for singular usage)

   • Example: Star, Coin, Credit, Petal, Token, etc.

2. Plural 'point' label: Enter the word you want to use instead of "points" (for plural usage)

   • Example: Stars, Coins, Credits, Petals, Tokens, etc.

3. Place 'point' label: Choose where you want the label to appear in relation to the numerical value

   • Before point amount: Example: "Glams 100"

   • After point amount: Example: "100 Glams"

4

Save your settings

Once you've configured your custom point labels, click Save to apply your changes.

Choose labels that reflect your brand

Select terms that naturally connect to your products, services, or overall brand identity:

Examples of effective custom point labels

Example 1: Coffee shop

• Singular: Bean

• Plural: Beans

• Placement: After point amount

• Display: "You've earned 25 Beans"

Example 2: Bookstore

• Singular: Page

• Plural: Pages

• Placement: Before point amount

• Display: "Pages 50 until your next reward"

Example 3: Jewelry store

• Singular: Gem

• Plural: Gems

• Placement: After point amount

• Display: "Earn 10 Gems with every purchase"

Example 4: Gaming store

• Singular: XP

• Plural: XP (same)

• Placement: After point amount

• Display: "You have 500 XP available"

Tips to implement Custom point labels

Keep it simple

Choose words that are:

• Short (ideally one or two syllables)

• Easy to understand

• Easy to remember

• Simple to pronounce

Consider international customers

If you serve an international audience, make sure your chosen terms:

• Don't have negative connotations in other languages

• Are relatively easy for non-native speakers to understand

• Don't rely on cultural references that might be unfamiliar

Test with customers

Before finalizing, consider:

• Asking loyal customers for feedback on your new point terminology

• Testing different options to see which resonates best

• Ensuring the term works well in all contexts (earning, spending, displaying balances)

FAQs

Will changing my point labels affect existing customer point balances?

No, changing your point labels will not affect any existing point balances or the value of points. It only changes the terminology displayed to customers.

Can I change my point labels after my loyalty program has launched?

Yes, you can change your point labels at any time. However, it's best to plan any terminology changes carefully and communicate them clearly to your customers to avoid confusion.

Will my custom point labels appear everywhere in my loyalty program?

Yes, once set, your custom point labels will automatically replace the words "point" and "points" throughout your loyalty program interface, including the widget, loyalty page, emails, and notifications.

How do I explain my custom point terminology to customers?

Consider creating a brief explanation of your loyalty currency in your program's introduction or FAQ section. For example: "At [Your Store], you don't just earn points—you earn Stars! Collect Stars with every purchase and redeem them for exclusive rewards."

Can I get help setting up my custom point labels?

Yes! If you need assistance, click the "Click here and we will set this up for you" link in the Custom Point Label card. The Joy Loyalty support team will help you configure the perfect point labels for your brand.