Discount program
Let your customers turn their points into exciting discounts
What is "Discount program" feature?
The discount program allows customers to use their accumulated points to receive a discount on their purchases. Each discount becomes a unique, one-time-use coupon code that's automatically generated for your customers when they redeem their points.
Why do you need this feature?
A points-to-discount program is a powerful tool for growing your business. When customers can easily turn their points into discounts, they're more likely to return to your store and make repeat purchases. Not only does this increase your average order value, but it also helps you stand out from competitors. We've seen merchants significantly boost their sales with this simple yet effective way to reward customer loyalty. Think of it as an investment in your customers that pays off in long-term business growth!
How to set up this feature
Choose your discount type
Pick either Discount amount, Discount percentage or Buy X Get Y depending on your purpose and value of the item
Discount Amount: a fixed reduction applied to the original price of a product
Discount Percentage: A percentage-based reduction on the product price
Buy X Get Y (BXGY): A promotional offer where customers receive additional products or discounts when purchasing a certain quantity
Set up "Discount program" rules
a. Discount amount: Using this type of rule, you allow customers to redeem their points and get a discount code whose value is decided by the admin
Setup rewards: Enter a clear name for your program
Redeem value: You can choose between 2 options
Dynamic Discount: Points-based discounts with flexible thresholds
Fixed Discount: A set amount deducted at checkout for simplicity
Applicable categories: Choose where discounts can be used
Minimum order requirement: Set minimum order your customers need to get discount
Coupon expiration date: Set when discount codes expire
Condition:
Combinations: You can choose which discounts work together
Apply discounts to sale channel: Choose sale channels where customers can use their point-based discounts
Who can use discount: Choose whether everyone or only customer who redeemed can use your discount
Refund points: Manage returns and refunds automatically
Discount code's prefix: You can use default prefix or create custom prefix for your brand
Set up "Discount percentage" rules
Setup rewards: Enter a clear name for your program
Redeem value: Set up point conversion rate for your program
Applicable categories: Choose where discounts can be used
Minimum order requirement: Set minimum order your customers need to get your rewards
Coupon expiration date: Set when discount codes expire
Condition:
Combinations: You can choose which discounts work together
Apply discounts to sale channel: Choose sale channels where customers can use their point-based discounts
Who can use discount: Choose whether everyone or only customer who redeemed can use your discount
Refund points: Manage returns and refunds automatically
Discount code's prefix: You can use default prefix or create
Set up Buy X get Y
Set up program name and points that customers need to redeem to exchange a discount
Set up discount condition for the next buy that customers can use:
Set up the condition:
Combinations: You can choose which discounts work together
Apply discounts to sale channel: Choose sale channels where customers can use their point-based discounts
Who can use discount: Choose whether everyone or only customer who redeemed can use your discount
Refund points: Manage returns and refunds automatically
Discount code's prefix: You can use default prefix or create
Hit Save and press Turn on to activate your discount program
FAQs:
Can customers exchange their coupons back for points?
Yes, you can convert customers' unused coupons back into points upon their request. This is merchant-only control — Customers must contact merchants for refunds.
You can revoke a coupon in the customer profile.
Can we choose the purchase type, both or subscription, without a subscription app installed?
No, you should not. The Shopify API does not allow us to do that. If you do not have a subscription app installed, you had better choose the One-time purchase option. If not, you may see a message like: "applies_on_subscription field is not permitted without the shop using subscriptions"
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