# Joy and Shopify Subscription

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Who can use this feature?

* This feature is available in all plans
  {% endhint %}

### Why do you need this feature?

Integrating **Joy Loyalty** with **Shopify Subscription** allows merchants to reward customers with loyalty points for subscribing and renewing their subscriptions. This powerful integration offers an effective incentive that not only encourages new sign-ups but also boosts customer retention by rewarding long-term commitment. By providing customers with tangible rewards for their ongoing subscriptions, businesses can foster deeper loyalty, enhance the customer experience, and strengthen lasting relationships.

### How to integrate Shopify Subscription with Joy Loyalty

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{% step %}
Download Shopify Subscription apps from Shopify

<figure><img src="https://1367962225-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpAxc1paAgix94BNLrez8%2Fuploads%2Fgit-blob-1488f2cc24aa739d919a4337d4c3b5ba01cfaaf4%2Fimage%20(231).png?alt=media" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Open Joy: Loyalty Program, go to **"Integrations"**, and select "**Shopify Subscription"**
{% endstep %}

{% step %}
Turn on connection next to Shopify Subscription. If successful, a Connected tag will appear
{% endstep %}

{% step %}
Click on “**Set Up**” to establish your reward program

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{% step %}
Set up a reward program

* **Program name:** Customize the name of the reward program
* **Eligible customers:** Define which customers are eligible for the program
* **Rewarding method:** Choose between rewarding based on the amount spent or per purchase
* **Rewards value:** Set the reward points value for subscriptions.

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{% endstep %}

{% step %}
Click on "**Turn on**" to save your reward program
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Another way to set up a reward program for subscriptions (You still need to install and turn on Shopify subscription first). Go to "**Reward programs**" in the left menu. Use the Rule Engine to configure the Place Order rule by clicking "**Add more**." Then, select "**Subscription order**". Configure the reward points rule for customers in the Step 5 above.

For more details, please refer to the guide below:

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### Overall

Integrating **Joy Loyalty** with **Shopify Subscription** provides a seamless way to reward customers for subscriptions, boosting engagement and lifetime value. It allows customization of point-earning rules, making it key for improving retention and driving sales in subscription-based businesses.


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