Point Expiration

Find out how to implement point expiration rules that encourage timely redemptions, driving regular engagement and minimizing unused points in your loyalty program.

This feature is available for Professional, Advanced, and Enterprise plans

What is "Point expiration" feature?

Point Expiration feature is a strategic loyalty program management tool that allows merchants to set time limits on reward points. This feature helps maintain program dynamics by creating scheduled expiration dates for earned points, offering two distinct expiration methods: Full Point Expiration and Annual Expiration.

Why do you need "Point expiration"?

Reward points are a fundamental aspect of any loyalty program. They're the sturdy bridge that connects merchants and customers. It's important to set an expiration time for these reward points, as it instills a sense of urgency and encourages customers to make more purchases to extend the validity period of their reward points.

How to set up "Point expiration"?

1

Navigate to Joy Loyalty dashboard and select Reward programs

2

Choose Point Expiration

3

Press Turn on to activate the program

4

Set the expiration time for points with 2 options: Full point expiration and Annual expiration

5

Hit Save to apply all your changes

Wrap up

In conclusion, setting an expiration date for reward points is a strategic move that can drive customer engagement and increase sales. Whether you choose to personalize the expiration period for each customer or set a specific expiration date for all customers, remember that the ultimate goal is to create a sense of urgency that encourages customers to redeem their points. Thank you for choosing Joy, and we hope this guide has helped manage your reward points effectively.