VIP Tiers

Design and manage VIP tiers

This feature is available for: Professional, Advanced, and Enterprise plans

What is "VIP Tiers" feature?

The VIP Tiers feature is a sophisticated customer segmentation and rewards system that allows you to create multiple loyalty levels, each with unique benefits and rewards. This feature helps recognize and reward your most valuable customers while encouraging others to increase their engagement with your store.

Why do you need "VIP Tiers" feature?

VIP Tiers feature offers a fantastic opportunity to boost customer engagement and loyalty. With VIP Tiers, you can unlock a world of exclusive benefits and rewards, helping you to build lasting relationships with your most valued customers and drive ongoing business growth.

How to set up "VIP Tiers" feature

Set up Tiers

1

Tier configuration settings

Tier calculating rule: Define the method for calculating customer tiers. You can choose between "Points earned" and "Amount spent". Choosing between them is up to how you want to structure your game.

Discount code's prefix: Personalize the prefix for discount codes generated within your VIP Tiers program. Make it match your brand.

Note: the code's prefix must be in the format ABCD-

2

Tiers settings

Tier name: Use a branded tier name to make the program exclusive.

Entry reward: choose the reward(s) for customers when they reach the tier

Perks - Membership tier privileges: Customers in this tier will receive these privileges

Pre-Tier reward: Customers will receive a pre-tier coupon when they reach this tier points

3

Set up Entry reward

With entry rewards, you can set up the entry reward to be the following types:

• Discount amount

• Discount percentage

• Bonus point

• Free product

• Free Shipping

• Buy X get Y

• Custom rewards: Use this if you have a specific perk that cannot be programatically set up.

Applicable categories: choose the product or collection that customers can use discounts

Operating time: expiration time of the reward.

Condition: combine the discounts and channels applied

It is highly recommended NOT to add entry rewards to your lowest tier, which may issue a massive amount of rewards for unwanted customers. You should provide entry rewards for higher tier level only.

4

Set up Perks - Membership tier privileges

You can follow the guide in step 3 to set up your Perks

Set up Design

1

Choose the Icon

2

Choose the color of the card information

3

Choose the color of the box name

4

Choose the color of the card background

Set up Tier demotion

1

Set up tier level control

Tier reset: Automatically reset the tier of all customers at the selected time

• Half calender year

• On specific day

Tier demotion: Choose how to adjust the customer’s tier after inactivity

• Downgrade tier

• Reset tier

2

Set up Tier Assessment

Assessment cycle start date:

• On specific date

• On the last tier update

Assessment cycle: the period for reviewing customer activity to adjust their tier

Time frame for customers to spend: the time customers have to spend to qualify or maintain their tier

3

Set up spending threshold to maintain tiers

Choose the points in each tier

Set up Notification

Setting up notifications to send to customers when they reach a Pre-tier, VIP tier, Downgrade tier, Reset tier in the VIP tiers program.

Set up the VIP Tier achieved notification similar to other notifications settings. If you encounter any difficulties, please review the notifications settings here.

FAQs

What should I choose: amount spent or by points earned?

Both methods work, but the choice depends on your goals.

• Amount Spent: Tiers are based on total spending, but customers still earn and use points for rewards. This works well if you want to reward high spenders while keeping points as an incentive.

• Points Earned: Tiers depend on total points collected, including from purchases, referrals, and reviews. This encourages broader engagement beyond spending.

Even with the amount spent, points remain valuable for redemptions, keeping customers engaged.