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Membership subscription

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Introduction to Subscription Membership

Turn your loyal customers into recurring revenue streams. Subscription Membership allows you to create paid VIP programs (similar to Amazon Prime) where customers pay a recurring fee to unlock exclusive benefits, or automatically gain VIP status when they subscribe to your products.

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Why use Subscription Membership?

Merging Loyalty with Subscriptions is one of the most powerful strategies to increase Customer Lifetime Value (CLV).

  • 💰 Predictable Recurring Revenue: Instead of waiting for the next purchase, you generate guaranteed monthly or yearly income from membership fees.

  • 🔒 Higher Retention: Customers who pay for a membership are 80% more likely to shop with you again to utilize their paid perks (sunk cost fallacy).

  • 💎 Exclusive Experience: Segment your top-tier customers and treat them like true VIPs with special pricing, free shipping, or higher point multipliers.

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Common Use Cases

Here are the two most popular ways merchants use this feature:

1. The "Paid VIP Club" (Amazon Prime Style)

  • How it works: You sell a virtual product called "VIP Pass" ($10/month).

  • The Value: Customers buy it solely to get benefits like Free Shipping on all orders, 2x Points earning, or access to member-only products.

2. The "Subscribe & Save" VIP

  • How it works: Customers subscribe to a physical product (e.g., Monthly Coffee Delivery).

  • The Value: As a reward for their subscription commitment, they are automatically upgraded to your "Gold Tier" and stay there as long as their subscription is active.

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How to set it up

Joy Loyalty offers two ways to power your Subscription Membership, depending on your tech stack.

Option 1: Deep Integration with Joy Subscription (Recommended) 🌟

This is the seamless, "plug-and-play" solution. By using Joy Subscription alongside Joy Loyalty, you get a native integration that requires zero coding and no external automation tools.

  • Pros: Easiest setup, automatic tier syncing, unified support, and Free Advanced Plan upgrade for Joy Subscription users.

  • Best for: Merchants who want a hassle-free, all-in-one solution.

👉 Guide: Setup Subscription Membership with Joy Subscription

Option 2: Flexible Integration via Shopify Flow (Legacy) ⚙️

If you are already using a third-party subscription app (like Recharge, Skio, Bold, or Loop), you can still create a membership program using Shopify Flow to connect the dots.

  • Pros: Works with your existing subscription stack.

  • Cons: Requires setting up workflows in Shopify Flow to handle tagging and tier assignment manually.

  • Best for: Merchants who are deeply tied to another subscription provider.

👉 Guide: Setup Subscription Membership via Shopify Flow

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