Joy and Joy Subscription

Learn how to integrate Joy Loyalty with Joy Subscription to reward customers for every subscription purchase, making their experience more engaging.

Introduction

Joy Subscription is an app that allows merchants to create recurring payment plans for their products, making it easier for customers to subscribe and receive products regularly. By integrating Joy Loyalty with Joy Subscription, merchants can reward customers with points for each subscription order, adding value to every recurring purchase and encouraging long-term customer loyalty.

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Understanding the Rule

Integrating Joy Loyalty with Joy Subscription automatically links subscription purchases to your reward system. Customers who subscribe to products will receive loyalty points for every payment cycle, just as they would for a standard one-time purchase.

The points can be configured based on the merchant’s preferences, either for each purchase or by total spend. This means customers are incentivized to stay subscribed, as they will accumulate points with each recurring payment. Merchants can also define specific rules, such as limiting which subscription products are eligible for rewards or which customer segments qualify for the loyalty program.

Why Do You Need This Integration?

Many subscription-based businesses face challenges with customer retention, but rewarding customers through a loyalty program can significantly improve their long-term engagement. By offering points for subscription renewals, merchants provide an ongoing incentive for customers to keep their subscriptions active.

This creates a cycle of value where customers feel more appreciated and motivated to continue purchasing. Additionally, rewarding subscription purchases can differentiate your business from competitors, making your service more attractive. For merchants, this leads to better customer retention rates, increased lifetime value (LTV), and higher satisfaction.

How to Set Up:

Step 1: Download both Joy Loyalty and Joy Subscription apps from Shopify.

Step 2: Open Joy: Loyalty Program, go to Integrations, and select Joy Subscription.

Step 3: The integration is automatic. If successful, a Connected tag will appear next to Joy Subscription. If not, don’t hesitate to contact us for more support.

Step 4: To set up a reward program:

• Program name: Customize the name of the reward program.

• Eligible customers: Define which customers are eligible for the program.

• Rewarding method: Choose between rewarding based on the amount spent or per purchase.

• Rewards value: Set the reward points value for subscriptions.

Note: If your store is on the Advanced plan and you use the Rule Engine to configure the Place Order rule, then in Step 2, you need to set the criteria for the product as Is Subscription and configure the reward points rule for customers in Step 3.

For more details, please refer to the guide below:

Overall

Integrating Joy Loyalty with Joy Subscription provides a seamless way to reward customers for their subscriptions, promoting continued engagement and increasing customer lifetime value. This feature allows merchants to customize how points are earned, making it an essential tool for subscription-based businesses looking to boost customer retention and sales.

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