# Instagram comment rewards

{% hint style="info" %}
This feature is available for the **Advanced and Ultimate** plans
{% endhint %}

### Overview <a href="#user-content-overview" id="user-content-overview"></a>

Reward customers with points for commenting on your Instagram posts. This program helps you:

* **Boost organic engagement** on your Instagram content
* **Increase post reach** through comment activity (Instagram algorithm favors engaging posts)
* **Build community** by encouraging customers to interact with your brand
* **Collect UGC signals** from real customer feedback

#### When to use this <a href="#user-content-when-to-use-this" id="user-content-when-to-use-this"></a>

* Launching new products → drive conversation
* Running giveaways → increase participation
* Building brand awareness → grow your Instagram presence
* Promoting seasonal campaigns → boost visibility

> **Requirement:** Instagram Business or Creator account required.

***

### Step 1: Connect Instagram <a href="#user-content-step-1-connect-instagram" id="user-content-step-1-connect-instagram"></a>

Before setting up the program, connect your Instagram account first.

Go to **Integrations → Instagram**

{% embed url="<https://go.screenpal.com/watch/cOVIianrBDV>" %}

***

### Step 2: Create the Program & Comment to earn rewards <a href="#user-content-step-2-create-the-program" id="user-content-step-2-create-the-program"></a>

{% embed url="<https://go.screenpal.com/watch/cOVIj2nrB3m>" %}

Go to **Reward programs → Earning programs → Add program → Social activity**

Select **Comment on Instagram (Recommend)** from the event dropdown.

#### Available Settings <a href="#user-content-available-settings" id="user-content-available-settings"></a>

You can customize how this program works to fit your specific campaign needs. Here is a breakdown of the key settings you can configure:

| Section               | Options                                                        |
| --------------------- | -------------------------------------------------------------- |
| **Program info**      | Rule name, Description, Start/End date                         |
| **Reward method**     | All members / Member by tier, Points value                     |
| **Post selection**    | All posts / Specific posts only                                |
| **Keyword filtering** | Include keywords, Exclude keywords                             |
| **Auto engagement**   | Automatic public reply, DM notification                        |
| **Anti-cheat**        | Earning limit (once lifetime / X times per period / unlimited) |

#### Customer Experience <a href="#user-content-customer-experience" id="user-content-customer-experience"></a>

1\. **Find the program**: Customer opens the **Loyalty Widget** or **Rewards Page** and sees the "Comment on Instagram" program under Ways to Earn.

2\. **Link Instagram account:** Customer clicks the program and enters their **Instagram Username** to participate.

3\. **Visit your Instagram:** Customer clicks the link to open your Instagram profile directly.

4\. **Leave a comment**: Customer comments on your post (must match any keyword filters if set)

5\. **Earn points:**

Points are awarded automatically. Customer sees:

* **Auto-reply** on their comment (if enabled)
* **DM notification** in Instagram inbox (if enabled)
* **Points added** to their loyalty balance

<figure><img src="/files/3nb0yM21YTx0MJOOFhQP" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/pYuYNmWWRUlI5hY9qblP" alt=""><figcaption></figcaption></figure>

***

### FAQ <a href="#user-content-faq" id="user-content-faq"></a>

**Why can't I see Comment on Instagram option?** Choose **Social activity** first, then select "Comment on Instagram" from the event dropdown.

**Can customers earn multiple times?** Yes. Adjust or disable the limit in **Anti-cheat** settings.

**Why isn't a customer receiving points?**

* Instagram username not entered
* Integration disconnected
* Comment blocked by keyword filter
* Post not in selected list (if using Specific posts)

**Personal Instagram account work?** No. Must be Business or Creator account.

**Are there other programs like Instagram Story Mention or platforms like YouTube, Facebook?** Yes, these features are on our roadmap and coming soon!


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