Point Expiration

Find out how to implement point expiration rules that encourage timely redemptions, driving regular engagement and minimizing unused points in your loyalty program.

Who can use Point Expiration?

This feature is available for: Professional, Advanced, Enterprise plans.

Introduction

Hello dear Joy users! We're thrilled to have you with us. As you're likely aware, reward points are a fundamental aspect of any loyalty program. They're the sturdy bridge that connects merchants and customers. It's important to set an expiration time for these reward points, as it instills a sense of urgency and encourages customers to make more purchases to extend the validity period of their reward points.

How to Activate Point Expiration?

If you'd like to enable the point expiration feature, please follow these steps: Navigate to the Menu bar > select Reward programs > Choose Point Expiration > Turn on.

Once you've activated this feature, a warning reminder will appear in the widget 30 days before a customer's points are due to expire. This reminder will indicate the expiration date of the points.

You have two options for setting the expiration time for points: For each customer and For all customers (on a specific day).

Point Expiration for Each Customer

The 'Point expiration for each customer' option allows you to set a personalized expiration period for points earned by individual customers. The expiration period begins from the moment the customer earns the points.

For instance, if you opt for 'Point expiration for each customer' and select 6 months, the points a customer earns will expire 6 months from the date they were earned. Each time the customer earns new points, the expiration period for their total points resets to 6 months.

This method offers flexibility as it adjusts the expiration period to each customer's activity, ensuring that points expire based on their specific earning history rather than a fixed timeline for all customers.

Point Expiration for All Customers (On a Specific Day)

The 'Point expiration for all customers' option allows you to set a specific expiration date for points that applies to all customers in your loyalty program.

This means that no matter when customers earned their points, they will all expire on the designated date.

This method provides consistency and simplicity, ensuring that all customers clearly understand when their points will expire. It also allows you to manage point expiration more efficiently, as you can set a single expiration date for all customers rather than individually managing expiration dates for each customer.

FAQ: Does the expiration of customer points affect their tier status?

Currently, when the Point Expiration feature is enabled, the expiration of reward points does not affect the customer's tier status. The customer's tier status will only change according to the settings in VIP Tier.

Overall

In conclusion, setting an expiration date for reward points is a strategic move that can drive customer engagement and increase sales. Whether you choose to personalize the expiration period for each customer or set a specific expiration date for all customers, remember that the ultimate goal is to create a sense of urgency that encourages customers to redeem their points. Thank you for choosing Joy, and we hope this guide has helped manage your reward points effectively.