Joy and Mailchimp
Enhance your marketing by integrating Joy Loyalty with Mailchimp to sync loyalty data and create personalized, automated email campaigns that boost engagement and retention.
Last updated
Enhance your marketing by integrating Joy Loyalty with Mailchimp to sync loyalty data and create personalized, automated email campaigns that boost engagement and retention.
Last updated
Who can connect Joy with Mailchimp?
This feature is available for All plans.
Effective customer engagement requires a strategic approach, especially when it comes to loyalty programs. Integrating Joy Loyalty with Mailchimp empowers merchants to bridge the gap between loyalty data and email marketing. This integration allows for seamless sharing of customer data, enabling highly targeted and automated campaigns that cater to individual customer journeys.
Mailchimp is a powerful marketing platform that helps businesses connect with their audience through tailored email and SMS campaigns. Its core capabilities include:
Drag-and-Drop Campaign Creation: Easily design professional emails with Mailchimp’s intuitive builder, with no coding required.
Audience Management: Organize and segment customers based on various criteria, including loyalty status.
Automation: Set up personalized email flows triggered by customer behavior or milestones.
Analytics and Reporting: Monitor campaign performance to optimize future marketing efforts.
A/B Testing: Experiment with different email versions to determine what resonates best with your audience.
By integrating Joy Loyalty with Mailchimp, merchants can seamlessly sync loyalty-related data to enhance their marketing efforts. This integration empowers businesses to create campaigns that speak directly to customers’ loyalty activities, fostering deeper engagement and higher conversions.
The following customer data is synced from Joy Loyalty to Mailchimp, enabling you to create more personalized and effective campaigns:
Joy Point Balance: Show customers their current points to encourage redemptions.
Joy Member Status: Identify whether a customer is enrolled in the loyalty program.
Joy Referral Link: Include referral links in emails to boost word-of-mouth marketing.
Joy VIP Tier: Highlight VIP status and offer exclusive rewards to premium members.
Joy Birthday: Send personalized birthday greetings and special offers.
Loyalty data allows for highly targeted messaging, increasing the relevance and effectiveness of your campaigns. For example, you can send reminders about points balances or VIP tier benefits.
Use customer data to segment audiences in Mailchimp. This enables more refined targeting based on loyalty points, referral status, or VIP tier, ensuring your messages reach the right people.
Automate campaigns triggered by loyalty milestones, such as birthdays or VIP upgrades. These touchpoints keep customers engaged without requiring manual intervention.
Regular updates about loyalty rewards and personalized offers encourage repeat purchases, helping to build long-term customer loyalty.
To enable the integration process, you first need to install the Joy Loyalty and Mailchimp apps. If you haven't done so, you can install them at:
Connect Joy Loyalty to Mailchimp
Open the Joy Loyalty dashboard and navigate to the Integrations section.
Select Mailchimp from the list and click Connect.
Authorize Mailchimp Access
Sign in to your Mailchimp account and authorize access by clicking Allow Integration.
Sync Loyalty Data
Once connected, check the integration status. If it shows Connected, data will sync automatically.
If not, click the Sync button to manually sync loyalty data from Joy Loyalty to Mailchimp.
After successfully integrating Joy Loyalty with Mailchimp and sending loyalty information to Mailchimp, we will now introduce and guide you through the use cases provided by Joy when creating emails using the content below.
Note: To perform the following actions, ensure that Joy Loyalty and Mailchimp are integrated, and the loyalty program has been successfully synced with Mailchimp.
The essence of segmenting customers using loyalty criteria:
Segmenting customers with loyalty criteria means classifying customers based on loyalty conditions. For example, you can categorize customers by tier, such as segmenting Gold tier customers to send emails exclusively to this group.
To segment customers using loyalty criteria, select "Create Filter" and apply Joy Loyalty criteria. For instance, the example below demonstrates segmenting all Gold tier customers under the VIP tier.
The essence of creating automated workflows:
Create workflows that include loyalty program information in your email content. For example, you can send emails notifying customers about their points balance, sharing referral links, or tier details directly within the email.
Building workflows with loyalty program details is simple—just use variables and integrate them into your email content appropriately. For instance, the example below demonstrates creating a workflow: When a customer places a new order -> An "Order Confirmation" email is automatically sent to confirm the order and inform the customer of their updated points balance.
Integrating Joy Loyalty with Mailchimp is a powerful way to personalize your customer outreach. By leveraging loyalty data, you can craft engaging, relevant marketing campaigns that drive customer engagement and boost sales. Start syncing your loyalty data today and take your marketing to the next level!
Need help? Check out Frequently Asked Questions.👇
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