Joy and Omnisend

Integrate Joy Loyalty with Omnisend to enhance your email marketing by leveraging loyalty program data. Drive engagement, boost rewards, and create personalized customer experiences seamlessly.

Who can connect Joy with Omnisend?

• This feature is available for All plans.

Introduction

Omnisend is a powerful email and SMS marketing automation tool designed for eCommerce businesses, including those on Shopify. When integrated with Joy Loyalty, this partnership empowers merchants to enhance their marketing strategies by leveraging loyalty program data to drive engagement and increase customer retention.

Understanding the Rule

The integration between Joy Loyalty and Omnisend allows seamless data synchronization, enabling merchants to include loyalty program details in their marketing efforts. Here's how it works:

1. Data Flow:

   • Omnisend pulls essential loyalty program data from Joy Loyalty, such as points balance, membership status, VIP tiers, referral links, and birthdays.

   • This information becomes accessible for segmentation and personalization in Omnisend.

2. Use Cases:

   • Create automated workflows to reward loyal customers or re-engage inactive ones.

   • Segment customers based on their loyalty tier or point balance for exclusive offers.

By integrating these tools, merchants can craft highly targeted campaigns that resonate with their audience while fostering loyalty and driving sales.

Benefits of Integration

• Streamlined Marketing: Use real-time loyalty data to inform and automate email and SMS campaigns.

• Personalized Engagement: Enhance customer interactions by tailoring communication based on loyalty insights.

• Improved Retention: Keep customers coming back by consistently highlighting rewards and program benefits.

• Time Efficiency: Simplify marketing efforts with automated workflows in Omnisend using loyalty data.

Data Synced by Joy Loyalty

Once integrated, Joy Loyalty provides the following data to Omnisend:

• Loyalty Points Balance: Personalize communications based on customer point levels.

• Membership Status: Segment campaigns by program participation (active/inactive).

• Referral Link: Encourage referrals with customer-specific referral links.

• VIP Tier: Target VIP members with exclusive offers and communications.

• Birthday Details: Automate birthday rewards and celebration campaigns.

How to Set up

To enable the integration process, you first need to install the Joy Loyalty and Ominisend apps. If you haven't done so, you can install them at:

Joy Loyalty

https://apps.shopify.com/joyio

Omnisend

https://apps.shopify.com/omnisend

1

Connect Joy Loyalty to Omnisend

• Open the Joy Loyalty dashboard and navigate to the Integrations section.

• Select Omnisend from the list and click Connect.

2

Authorize Omnisend Access

Sign in to your Omnisend account and authorize access by clicking Authorize access.

3

Sync Loyalty Data

• Once connected, check the integration status. If it shows Connected, data will sync automatically.

• If not, click the Sync button to manually sync loyalty data from Joy Loyalty to Omnisend.

What can you do after integrating with Omnisend?

After successfully integrating Joy Loyalty with Omnisend and sending loyalty information to Omnisend, we will now introduce and guide you through the use cases provided by Joy when creating emails using the content below.

Note: To perform the following actions, ensure that Joy Loyalty and Omnisend are integrated, and the loyalty program has been successfully synced with Omnisend.

Segment customers based on their loyalty tier or point balance

The essence of segmenting customers using loyalty criteria:

• Segmenting customers with loyalty criteria means classifying customers based on loyalty conditions. For example, you can categorize customers by tier, such as segmenting Gold tier customers to send emails exclusively to this group.

To segment customers using loyalty criteria, select "Create Filter" and apply Joy Loyalty criteria. For instance, the example below demonstrates segmenting all Gold tier customers under the VIP tier.

Create automated workflows

The essence of creating automated workflows:

Create workflows that include loyalty program information in your email content. For example, you can send emails notifying customers about their points balance, sharing referral links, or tier details directly within the email.

Building workflows with loyalty program details is simple—just use variables and integrate them into your email content appropriately. For instance, the example below demonstrates creating a workflow: When a customer places a new order -> An "Order Confirmation" email is automatically sent to confirm the order and inform the customer of their updated points balance.

Overall

Integrating Joy Loyalty with Omnisend gives merchants a competitive edge by combining loyalty data with powerful marketing automation. This collaboration ensures your customers feel valued, fostering stronger relationships and boosting retention. Set up the integration today to elevate your marketing strategy!

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