Boost your BFCM sales by launching a referral program with Joy Loyalty. Easily set up rewards for customers and turn them into brand advocates, driving new traffic during the holiday season.
Last updated
Who can use Rule Engine?
This feature is available for: Advanced and Enterprise plan.
Black Friday and Cyber Monday (BFCM) are the most anticipated shopping days of the year, offering merchants an excellent opportunity to attract and retain customers through exciting offers. By using the Rule Engine in Joy Loyalty, you can set up special earning programs, such as offering double points on purchases, to maximize customer engagement and sales during this busy season. This article guides you through why you should implement such a rule, its benefits, and how to set it up to capitalize on BFCM.
During BFCM, the competition among stores is fierce, and offering customers a unique, valuable incentive can set your business apart. By implementing a double points rule, you're giving your customers an added reason to choose your store over others. The allure of earning extra points for future rewards encourages more spending during this peak shopping period and builds long-term loyalty.
Additionally, these special earning rules are ideal for keeping customers engaged, incentivizing them to return even after the sale ends.
With Joy Loyalty’s advanced Rule Engine, creating such specialized programs is seamless, especially for users with the premium package. The Rule Engine allows you to define conditions and actions for your loyalty program, letting you set up double points, triple points on certain dates (like Black Friday) or for specific product categories. This customization makes it simple to craft engaging experiences that resonate with your audience.
Additionally, Joy Loyalty offers exclusive deals during BFCM, allowing you to upgrade your plan at a discounted rate, so you can access premium features like the Rule Engine to enhance your loyalty program.
Higher Customer Spend: Double points incentivize customers to spend more during BFCM to maximize their rewards.
Improved Loyalty Program Engagement: Offering a unique reward program boosts loyalty program sign-ups and encourages participation.
Long-Term Retention: Once customers earn more points, they're likely to return to redeem them, increasing their lifetime value.
Boosted Customer Experience: Offering exclusive rewards gives your customers a personalized and exciting experience that sets your store apart from others during the sales season.
Open Joy Loyalty Program: Go to your Joy Loyalty app dashboard.
Navigate to Rule Engine Settings: Select the ‘Rule Engine’ under the settings menu.
Create a New Rule: Choose "New Earning Rule" and set the earning points condition for BFCM.
Set Double Points Condition: Under ‘Conditions,’ select the date range for Black Friday or Cyber Monday, and choose "x2 points."
Choose Eligible Products: You can limit the offer to specific categories or leave it open for all products.
Review and Publish: Once configured, review the rule to ensure it applies correctly, then activate it.
With these simple steps, you’ll be ready to launch a compelling BFCM campaign that drives sales and customer loyalty!
Create Tiered Deals: Offer additional perks, such as free gifts for VIP tiers, alongside double points to encourage larger purchases.
Promote Early: Announce your BFCM deals and double points offer early to generate excitement.
Combine with Referrals: Encourage existing customers to refer friends during BFCM to earn extra points.
Utilize Emails: Use Joy Loyalty’s integration with email marketing to notify customers about your double points offer and other exclusive BFCM deals.
This biggest deal is valid until December 5, 2024, so make sure to apply the code before it expires. Take full advantage of this special deal and get ready to boost your sales this holiday season by upgrading your loyalty program.
Use Code: JOY-BFCM2024 Claim now, and let Joy Loyalty help you drive record sales this BFCM! Don't know how to apply this coupon? Check out our guide and take advantage of our special deal!
Need help? Check out Frequently Asked Questions.👇
